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Patrick Lajoie is an experienced professional with a diverse background in the pool and spa industry. Currently serving as the Marquis Account Executive for Western Canada since January 2023, Lajoie also holds the position of President at Ultimate Aquatics Consulting since December 2012, acting as a PHTA CPO Instructor and consultant while representing several key manufacturers. Prior experience includes roles such as Technical Consultant and Director of Business Development at Ultimate Water - Chlorine Genie, and President at CLM Distribution Pool and Spa Products Inc., where Lajoie successfully expanded business operations and implemented innovative programs. Previous positions with RBF International Lt. and Aqua Solutions involved overseeing production, purchasing, and marketing, along with developing educational programs for customers. Lajoie began a career in sales with Wicor Canada Inc., focusing on business development and customer relations. Lajoie holds a high school diploma in Automobile Mechanics from Polyvalente Mont St-Bruno.