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Prior to joining Markstein, Segars spent nearly 20 years in advertising, most recently as vice president, group account director for a regional advertising agency, overseeing client activities. Specializing in the development and implementation of fully integrated advertising and marketing campaigns, Segars’ work has been recognized internationally and applauded by prestigious organizations such as the Cannes Lions International Festival of Creativity. She has worked with clients including Fortune 500 companies and non-profit organizations across a variety of industries, including healthcare, food and beverage, tourism, manufacturing and home.