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Brice Desmarchelier is an accomplished Lead Data Analyst at Marks and Spencer since October 2022, previously serving as Analytics Manager at Essence, where significant contributions included extensive data quality audits and regression modeling for campaign performance. Prior experience includes roles as Senior Data Analyst at Bayport Financial Services Group, where operational improvements in call center management led to a substantial increase in sales, and as Customer Insights Analyst at Make It Cheaper, focusing on data automation and consumer profiling. Early career experience encompasses analytical roles with Altai Consulting, where Brice engaged in economic analysis for World Bank projects and financial audits. Brice holds a Master's degree in Accounting and Finance from KEDGE Business School and an earlier DEUG in Mathematics and Economic Science from Université Nice Sophia Antipolis.