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Marek Salich currently serves as the Head of Data at Marketup since September 2022, leading the Data Department with a focus on enhancing profitability and EBITDA growth while managing a skilled team and advancing departmental capabilities. Prior to this role, Marek worked as a Senior Web Analyst and Data & Tech Project Manager, where responsibilities included data analysis and the establishment of reporting systems to optimize daily operations. Marek has significant freelance experience as a Web Analyst, Reporting Specialist, and PPC Specialist from August 2018 to September 2022, and previously worked as a Web Analyst at Webvalley from January 2015 to August 2018, managing data visualization, reporting, split testing, and customer behavior tracking for global brands. Marek holds a Bachelor's degree in Information Technology in Education from the University of Ostrava, obtained between 2014 and 2017, and completed secondary education at Kratochvílova High School from 2009 to 2013.