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Kenda Macdonald has a diverse work experience spanning various roles and industries. Kenda started their career as a Personal Assistant at Em Eat Free in December 2011 and worked there until August 2012. Following that, Kenda joined AIS Marketing as an Operations Manager in August 2012 and stayed until January 2015. In July 2014, they founded Automation Ninjas Limited and took on the role of CEO, focusing on bridging the gap between consumer preferences and business needs. Kenda's next move was to join MarketingProfs in April 2021 as the Practice Lead for Demand Generation, where they currently work. Kenda briefly worked as a Professor at Harbour.Space in March 2022. Kenda's experience showcases their expertise in operations management, marketing, and leadership.

Kenda Macdonald has a diverse education history. Kenda started their education at Parel Vallei High School, where they completed their secondary education from 2003 to 2008. Afterward, they attended Birkbeck, University of London, from 2009 to 2014. There, they earned a Bachelor of Science (BSc) degree in Forensic Psychology. Additionally, Kenda Macdonald pursued further education at Infusionsoft, where they became a Certified Partner and Consultant in Behavioural Marketing Automation.