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Dave Peterson has a wealth of professional experience, beginning with their founding of Voyageur I.T. in 1997. In 2007, they founded Marketing Type Guys, and also took on the role of CEO at Watchable Media, Inc., a web mapping solution provider for wildlife agencies and developers of WildlifeViewingAreas.com, a national wildlife viewing guide.

Dave Peterson attended the University of St. Thomas - Opus College of Business from 1986 to 1988, where they earned a Bachelor of Arts in Finance. Dave also earned a Bachelor of Arts in Financial Management from the University of St. Thomas. Additionally, they hold a certification from Google in Google Adwords.