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Nicole always knew she was destined for a career in advertising. She loved the industry’s creativity and its never-ending challenges and opportunities. She also appreciated working with fellow problem-solvers who were bright, determined and dynamic.

Nicole began her career working on big branding initiatives that ranged from helping Dyson make its debut in the U.S. to launching Target’s very first website, and so many things in-between. She enjoyed building just the right message for clients’ brand-driven campaigns, especially initiatives that drove impact. This passion for accountability pushed her to explore performance marketing and hone the ability to drive definitive, ROI-boosting results.

When she learned about Marketing Architects’ mission to merge brand and performance into stunning results for clients, Nicole was intrigued. Now she’s building brands and bottom-lines, leveraging her marketing experience across the funnel to achieve business-transforming outcomes.

And while championing big ideas for bold brands is no small role, Nicole puts her spare moments to good use. She’s often testing new recipes in the kitchen for her three children to critique, cheering them on at sporting events, planning family trips or enjoying a perfectly brewed cup of tea.