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William Kirby founded Brook House Hops in 2018 and worked as a Partner at Brook House Farm since 2016. William also served as an Investor at KNYTTAN Ltd, Still Point Ventures, Shortcut (Techstars 2014), eRated, Lendable, Chupamobile, LaundryRepublic, and Marketinvoice Limited.

William Kirby attended Malvern College from 1995 to 2000. However, no specific degree or field of study was provided for this period. Later, from 2000 to 2003, they studied Social and Political Science at the University of Cambridge, where they obtained a degree classified as II.I.