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Marcelo Sousa serves as Presidente at MarketData since November 2000 and has held the position of Vice-presidente at ABRADi – Associação Brasileira dos Agentes Digitais since April 2017. Previous experience includes working as an Account Executive at MetroMD from January 1998 to January 1999 and as Marketing Coordinator at Idec - Instituto Brasileiro de Defesa do Consumidor from January 1995 to January 1998. Additionally, Marcelo served as a Teacher of Sales Strategy and Direct Marketing at ADVB from January 1995 to January 1997. Marcelo has contributed to various specialized publications and has been a speaker at multiple events covering topics such as Database Marketing and Customer Lifetime Value. Marcelo holds an MBA in Business from BSP - Business School São Paulo (2010-2011), a Postgraduation in Marketing from ESPM (1994-1996), and a Bachelor's degree in Advertising from FAAP (1990-1994).