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Mimi Potter, MBA, has extensive experience in market research and consulting. Mimi started their career in 1999 as a Client Services Manager at Sterling Research Group. From 2000 to 2003, they worked at PSCU as the Consulting and Advisors Team Leader. In 2003, Mimi joined MarketCast as the Vice President of Market Research, where they spearheaded various market research projects for large national and global corporations. Mimi was responsible for all aspects of the projects, from proposal to delivery, and focused on areas such as brand equity, product development, and customer satisfaction. Mimi also played a key role in financial communications and client account management. In 2022, Mimi joined Phoenix Marketing International as the SVP of Market Research, contributing their expertise in the field.

Mimi Potter, MBA, pursued their education at the University of Florida from 1985 to 1989, where they earned a Bachelor of Science degree in Business Administration and Marketing. Mimi went on to attend the University of South Florida from 1989 to 1991, completing a Master of Business Administration (MBA) with concentrations in Finance and International Business.