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Erica Shubin is an experienced communications professional with a strong focus on social media strategy and copywriting. Currently serving as the Director of Social Strategy at CommCreative since April 2016, Erica has progressed through various roles within the company, including Senior Social Media Strategist and Strategic Communications Account Executive. Prior to this, Erica operated a personal consulting firm from July 2013 to March 2016, specializing in B2B and B2C social media and copywriting. Experience also includes a position as a Public Relations and Social Media Specialist at CommCreative, where skills in integrated social strategies and content development were honed, as well as an internship in communications and marketing at Jewish Family Service of Metrowest. Erica's educational background includes a Bachelor of Arts degree in Writing, Literature, and Publishing from Emerson College.