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Eduardo Palu de Cordova serves as the CEO of market4u since February 2019, overseeing management, strategic planning, talent development, and internal communication. Eduardo is also involved with Endeavor Brasil as part of the Scale-Up Endeavor Outliers program, which highlights exceptional scale-ups like market4u, selected from 8,000 companies for their growth challenges and collaboration with industry leaders. Additionally, Eduardo has been the CEO of BIOGRUPO since May 2013 and previously held the role of Chief Administrative Officer at Byke Station from December 2016 to December 2021. Eduardo holds a degree from Universidade Positivo, obtained from 2007 to 2010.