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Penni leads the development and execution of marketing strategies and programs across all sales channels and communications platforms for Dallas Market Center. She oversees branding and brand marketing, communications, advertising, events, and publishing.

Her goal: driving awareness, buyer traffic, new exhibitors, and customer affinity for a growing marketplace attracting more new buyers to its markets and more loyal customers to its open-daily showrooms.

Barton has almost three decades of retail and marketing experience including integrated marketing/communication strategies, creative development, content creation, special events, advertising, brand management, digital marketing and advertising, social media, market research, customer experience optimization, and prospect acquisition.

She has worked with an impressive range of leading companies including Pizza Hut, Dr. Pepper/Snapple, FedEx/Kinko’s, Proctor & Gamble, Bimbo Bakeries, Gallo Wines, Lone Star Steakhouse, Clorox, Honda, Mars Foods, Nestle, Whirlpool, Subway, and Wells Fargo.