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Mireia Lario Sepena is a seasoned professional with extensive experience in brand management and marketing within the ophthalmic sector. Since May 2013, Mireia has held various leadership roles at Mark'ennovy, including Brand Manager and Professional Affairs & Local Marketing Director for Spain, Portugal, and Latin America, where responsibilities encompassed managing the training department and overseeing major accounts. Mireia co-founded Optonity, focusing on digital marketing and training for optical practices, and also serves as a mentor at Universidade de Santiago de Compostela. Additional teaching roles include instruction at OPTOACADEMY and Universidad de Granada. Mireia's educational background includes degrees in Optometry and advanced studies in Business Management, Marketing, and Social Media Management.