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Khanh Pham is a Retailer Customer Success Manager at NielsenIQ since August 2021, overseeing the end-to-end service for 10 corporate retailers, focusing on enhancing data coverage in the Modern Trade sector. Prior experience includes a role as a Performance Executive at Mindshare, where Khanh successfully achieved 100% digital media KPIs through optimization of substantial campaigns and improved team efficiency with automated reporting tools. Earlier, a Performance Intern position at Exotic Voyages led to a significant increase in sales conversion and website traffic through effective SEO strategies. Khanh also contributed as a co-host for the Hanoi Chapter of Startup Grind, organizing impactful networking events with notable industry leaders. Educational qualifications include an MSc in E-Business from Newcastle University and a BA (Hons) in International Business Management from Northumbria University, complemented by a BTEC HND in Business from National Economics University in Vietnam.