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Heli Ahopelto is an experienced professional in merchandising and marketing, currently serving as the Omnichannel Merchandising Manager at Marimekko since April 2023. In this role, Heli defines the assortment for Finnish markets and manages seasonal buys for fashion, bags, and accessories. Prior to Marimekko, Heli held various positions at KappAhl from August 2016 to March 2023, including Country Marketing and PR Specialist, as well as Country Merchandiser, focusing on marketing and driving sales in retail operations. Heli's earlier experience at Stockmann from October 2005 to July 2016 included roles as a Planner, Buyer, and Buying Assistant, where responsibilities encompassed financial and inventory management, merchandise strategy, purchasing, and supplier relations. Heli holds a Bachelor's Degree in Business Administration and Management from Lapland University of Applied Sciences, earned between 1999 and 2002.