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Amanda Shiga has a diverse work experience spanning various roles and companies. Amanda currently serves as the Vice President of Product Strategy at Marigold since 2022. Prior to that, Amanda was the Co-Founder of the Consortium of Personalization Professionals, which focused on digital practices and trends. Amanda also worked at Sitecore, where they held progressive roles within the Product Strategy function and made significant contributions to strategic analysis and acquisitions.

Before Sitecore, Amanda worked at Valtech as the Vice President of Marketing Science, specializing in data analytics and digital platforms. Amanda also served as the Advisory Board Leader for the Toronto Sitecore User Group, facilitating collaboration and knowledge sharing within the community.

Earlier in their career, Amanda worked at Nonlinear Creations Inc., leading teams and delivering web strategy, content management, and marketing automation solutions. Amanda also gained experience as a Solution Architect at the National Australia Bank and the Canada Council for the Arts.

Overall, Amanda Shiga has a wealth of experience in product strategy, personalization, marketing science, and solution architecture.

Amanda Shiga completed a Marketing Metrics: Linking Marketing to Financial Consequences course at The Wharton School in 2016. From 2008 to 2010, they pursued an M.A.Sc. in Technology Innovation Management at Carleton University. Amanda also obtained a B.Sc. in Computer Science from the University of Ottawa, and took part in a West Coast Mountaineering Course at Outward Bound Canada.