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Paula Miettinen is an experienced professional in business services and marketing, currently serving as the Director of Business Services at the City of Helsinki since November 2022, focusing on advisory and growth services for entrepreneurs and startups. Miettinen holds board member positions at Maria 01 and Järla HoldCo Oy. Previous roles include Senior Advisor at Evolv Ltd., Director of B2B Marketing at DNA Oyj, and various managerial positions at TeliaSonera, where Miettinen was involved in product development, marketing strategy, and customer insight initiatives. Miettinen's academic background includes an MBA in Marketing from Hanken School of Economics and a BSc in Business Administration and Economics from Lund University.