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Shah Alum is an accomplished professional with extensive experience in digital marketing and eCRM, currently serving as Vice President, Digital at J.P. Morgan since July 2016. Previously, Shah held roles including eCRM Manager for EMEA at J.P. Morgan, and Consultant at emocial digital, specializing in email and digital marketing. Further experience includes positions such as e-Marketing Consultant at Wildfire HQ Marketing, Manager of Marketing Solutions - Europe at Naked Communications Europe, Campaign Manager at Intela, and Digital Producer at eBay Enterprise, where Shah managed high-revenue client campaigns. Early career experience encompasses roles at Emailvision, providing consultancy for email marketing best practices, and a background in production for key clients. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.