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Iñaki Soria has worked in a variety of roles since 2008. Iñaki began their career at minube as a Full Stack Developer, then moved into the role of SEO & Analytics manager, and eventually was promoted to Chief Technology Officer (CTO). In 2018, they left minube to become the Chief Digital Officer (CDO) at El Confidencial. Most recently, in 2020, they joined Marfeel as the Marfeel Compass Director.

Iñaki Soria attended Universidad Alfonso X El Sabio from 2006 to 2010, where they earned a degree in Ingenieria Infomática in the field of Ingenieria.