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Lucía Irureta-Goyena worked as a Marketing Specialist at Marco since April 2022. Prior to that, they were the Encargada de comunicación at Centro de Innovación en Organización Industrial (CINOI) from February 2019 to January 2022.

Lucía Irureta-Goyena pursued their education at the Universidad de Montevideo. From 2016 to 2018, they completed a Tecnicatura degree in Gesti\u00f3n de Moda y Tendencias. Following this, they went on to earn a Licenciatura degree in Comunicaci\u00f3n from the same university, completing it between the years 2018 and 2021.