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Ing. Hector Neira is a seasoned executive with extensive experience in the automotive and industrial sectors. Since January 2018, Hector has served as the Director General at Alta Motriz, a distributor of automotive brands including Dodge, Jeep, Ram, Fiat, and Chrysler. Concurrently, since October 2004, Hector holds the positions of Chief Executive Officer and Director Comercial at MAQSA CAT, overseeing markets related to earthmoving, industrial, agricultural, and government sectors, along with sales and marketing management. Previous roles include Director General at Vinomex SA de CV, where responsibility encompassed commercialization and resource allocation, and Innovación Comercial at Interceramic, focusing on new projects and sales in northeastern Mexico. Hector has also contributed as a Catedra Professor at ITESM Campus Chihuahua and held an operational representative position at Coca-Cola Export Mexico. Educational qualifications include advanced studies in business management from Harvard Business School, IPADE Business School, and a master's degree in marketing from Tecnológico de Monterrey.