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Patrick Guidi has over 16 years of work experience in sales and business development roles. Patrick began their career at Incisive Media in 2003 as an Advertising Sales Manager, where they sold various products and played a key role in the successful launch of their digital offerings. In 2005, Patrick joined Datamonitor as a Senior Sales Manager, focusing on selling their Digital report solution across Europe and North America. During their time at Datamonitor, they achieved several significant sales and quota accomplishments. In 2007, Patrick moved to Mapp Digital as a Senior Business Development Manager, and later served as the Business Development Team Lead. Currently, they hold the role of Sales Director UK & I at Mapp Digital's Insight-led Customer Engagement Platform, Mapp Cloud.

From 2000 to 2003, Patrick Guidi studied Business Economics (Hons) at Cardiff University / Prifysgol Caerdydd.