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Pietro Cigolini currently holds the position of Head of Digital Marketing at A. Manzoni & C. S.p.A. Pietro has extensive experience in managing digital commercial offerings across various channels such as display, video, performance, social, and more. Prior to this role, Pietro worked as a Digital Development Manager and Brand Manager at the same company, focusing on enhancing digital advertising strategies and revenue. Pietro also has experience in marketing analysis at Telecom Italia and underwent training at Siemens. Pietro holds a degree in Economic and Social Sciences from Università Bocconi and completed an Executive Master in Sales & Marketing at Bologna Business School.