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Zoya Zaslavets has extensive work experience in various roles related to business intelligence, loyalty development, analytical marketing, loyalty program management, and marketing management. Zoya has worked for companies such as Manzanica | Manzana Group, JSC "Trade House TSUM" (Department store), Rosinter Restaurants, Mareven Food Central LLc, and Molochnoe Delo Group. Zoya has successfully managed customer loyalty programs, implemented analytics systems, conducted marketing research, and launched new brands. Zoya'sresponsibilities have included monitoring market trends, forecasting demand, preparing sales plans, and conducting economic feasibility studies.

Zoya Zaslavets obtained their Doctor of Philosophy (Ph.D.) in Business/Managerial Economics from the Russian State University of Tourism and Service from 2005 to 2009. In 2008, they completed an internship in Strategic Management at the Baden-Wurtemberg Export Academie. Additionally, from 2006 to 2007, they engaged in the Presidential program at the State University of Management (SUM), focusing on Strategic management.