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Sophia Durrani has a diverse background with extensive experience in strategic planning and leadership roles within the communication industry. Currently serving as a Trustee, Vice President, and Chief Strategy Officer at Bloom UK, Sophia is dedicated to ensuring equal opportunities for women in communications. Prior to their current roles, Sophia also held positions at Manning Gottlieb OMD and UM London, where Sophia led strategic planning teams for various government assignments and well-known clients. With a PhD in Psychology from the University of St Andrews and a BSc (1st Hons) in Psychology from the University of York, Sophia brings a strong academic background to their strategic roles in the industry.