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Florian Stahl is a distinguished Professor of Marketing at the University of Mannheim, where tenure began in August 2013. In addition to this role, Florian serves as Academic Director of the Mannheim Master in Management Analytics and Co-Director of the Mannheim Center for Data Science since January 2019. Florian is also the Spokesperson of the NFDI consortium BERD@NFDI since October 2021. Prior academic positions include Assistant Professor at the University of Zurich, where tenure was granted in February 2013, and PostDoc at Columbia Business School. Education credentials include a PhD in Media Economics from the University of St. Gallen, a Master's degree in Economics from the University of Zurich, and equivalent Bachelor's degree in Economics and Statistics from the University of Konstanz.