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Cristina Garcia Diaz is a highly skilled marketing professional with extensive experience in CRM strategy and global marketing planning. Currently serving as the CRM Strategy Planner Manager at MANGO, Cristina has developed and implemented data-driven personalization strategies leveraging insights and AI to enhance customer engagement across various channels. Previously, as Global Insights & Planning Director at Domestika, Cristina demonstrated strong leadership in a multi-market environment, while roles at PHD and MediaCom involved directing global insights and planning for SEAT, including participation in major pitches and in-depth understanding of consumer journeys. Cristina's career began at Havas Media and Kantar Worldpanel, where significant expertise in market analysis and quality control was established. Cristina holds a Bachelor's degree in Mathematics, a Master's degree in Marketing and Commercial Management, and additional education in Marketing Analytics from Esade.