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James Anderson has a diverse work experience in the field of sports marketing. James started their career as an Account Executive at TBWA\\ Manchester, where they contributed to building Manchester United's new brand guidelines and hospitality offering. James then joined Sports Revolution Ltd, where they worked as an Insight Executive, providing insights and research to support agency and client solutions. James was later promoted to the role of Account Manager, where they built key agency and client relationships, managed a patch of media planning and buying agencies, and developed creative media solutions for campaigns.

After that, James joined Starcom MediaVest Group as an SMG Sports Senior Account Manager, working on sports-related accounts. James then moved to Publicis Groupe as an Account Director, and subsequently to Publicis Sport & Entertainment as a Global Business Director. Most recently, James joined Manchester United as the Global Partnerships Director. This diverse experience has equipped him with a deep understanding of the sports marketing industry and strong skills in account management, business development, and strategic planning.

James Anderson's education history begins in 1997 when they attended St Edmund's college. It is unclear if they obtained a degree during this time. From 2005 to 2009, they pursued Marketing Management at The University of Manchester, achieving a first-class degree. James'sdissertation focused on the topic of "Dissertation Manchester United: a world-class global sports brand?" Following this, they completed an ESA Diploma in Sports Sponsorship from 2013 to 2014.