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Yasmina Maya is a seasoned professional in the luxury and beauty sector, currently serving as the Business Unit Director at Malherbe Paris since January 2024. Prior to this role, Yasmina was the CEO of Luxury & Beauty at TERRE DE SIENNE from 2017 to January 2024, where a multidisciplinary team was created to support prestigious brands with comprehensive brand communication and content strategies. Yasmina also held leadership positions at Mazarine Mlle Noi as a Directrice Conseil 360, ZORBA as both Marketing and Strategy Director and Commercial and Development Director, and Reed MIDEM as Digital Marketing Manager. Earlier career roles include managing web projects for Lancôme and Lexmark, showcasing expertise in digital marketing, strategic planning, and brand content development. Yasmina holds degrees from both Université Paris Dauphine - PSL and Institut Supérieur de Gestion de Sousse.