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Rizky Hamdika Putra is an experienced Ads Specialist at MAKUKU since August 2023, focused on developing digital marketing strategies to increase Gross Merchandise Value (GMV) by 50% for the e-commerce platform. Previously, Rizky served as a Business Development Analyst for PaidAds at Shopee from September 2021 to August 2023, managing over 200 brands and driving a significant contribution to their GMV through optimized advertising strategies. Early career experiences include an internship at Shopee, where Rizky analyzed pricing competitiveness, and a role at Telkom Indonesia, where Rizky contributed to Smart City development during the pandemic and managed ICT reporting. Rizky holds a Bachelor's degree in Telecommunications Engineering from Telkom University.