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Michel van den Bor has extensive experience in customer relationship management (CRM) and database marketing, currently serving as CRM Manager and Senior Customer Value Manager at Makro Nederland since December 2019. Previously, Michel held senior positions at Smart Connections, CRM Factory, and Connected World Services, where responsibilities included managing CRM data projects and leading customer engagement strategies. Michel's early career included roles at Phone House, Agis Zorgverzekeringen, Essent, ISS Nederland, and Vodafone, encompassing campaign management, data analysis, and CRM system management. This diverse background highlights a strong expertise in developing and executing customer contact strategies across various industries.