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Viviani Tacila is a seasoned professional with extensive experience in brand strategy and user experience. As CEO of Bistrô Estratégia since June 2018, Viviani has spearheaded human-centric brand development for notable clients including Grupo Boticário, P&G, and Diageo. Concurrently, Viviani serves as a professor at Miami Ad School, focusing on UX and branding fundamentals. Previous roles include strategy lead at BETC São Paulo, where significant brand communication strategies were executed, and Strategy and Creative Director at Ponto de Criação, managing major campaigns for leading brands. Viviani's educational background includes an MBA from FGV and studies in innovative organization and design service.