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Rachit Goel is currently serving as an Assistant Marketing Manager at MakeMyTrip since May 2023, focusing on customer strategy, retention, and product management marketing. Previously, Rachit gained valuable experience at ITC Limited as a KITES Intern, where a marketing strategy was developed for the Dark Fantasy brand and extensive customer journey mapping was conducted. Other notable internships include a Live Project Intern position at Marico Limited, where market research for diabetic protein shakes was performed, and a Development of Corporate Citizenship role at Sanga Mitra Development Society, conducting interviews and creating fundraising proposals. Rachit also held a Research Associate position at Evalueserve, where detailed market landscapes were conducted in the FMCG sector and client performance was assessed. Rachit's academic background includes a PGDM in Marketing from SPJIMR, a Global Immersion course at Esade, and a Bachelor of Technology in Polymer Science and Chemical Engineering from Delhi Technological University.