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Latasha Rawal is a seasoned professional currently serving as a Senior Business Development Manager at MakeMyTrip since January 2024. Previously, Latasha held roles at Virinchi Ltd. as Manager of Marketing & Growth and Marketing and Strategy Associate, where responsibilities included developing targeted sales strategies, conducting market research, and executing digital marketing campaigns. Latasha's experience also encompasses a Business Development Associate position at Cognerium and a Digital Marketing Intern role at PAD Integrated Communications, with a focus on brand growth through analysis and content creation. Early career experience includes social media influencer work for Procter & Gamble. Latasha holds a Master of Business Administration from IBS Hyderabad and a Bachelor’s degree in Mass Media from the University of Mumbai.