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Kareem Saad is currently the Marketing Director at MAKASEB, where he co-founded the performance-driven agency and built a team of over 40 members. Previously, he worked as a Performance Marketing Manager at Innoshop for eCommerce Solutions, where he successfully shifted the main traffic source resulting in improved CAC. As a Performance Marketing Specialist at BUUKLET, he scaled revenue by +450%. With a background as a Digital Marketing Specialist at InnoVilla and Social Media Marketing Specialist at a B2B software company, Kareem has extensive experience in creating digital assets and managing social media content. Prior to that, he worked as a Content Creator at DEVELOPERS SA, showcasing his skills in content creation and copywriting. Kareem holds a Bachelor's degree in Philosophy from Cairo University.