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Geoff Gordon is an accomplished marketing professional with extensive experience in global marketing leadership. Currently serving as Vice President of Global Marketing at MainConcept since October 2019, Geoff has successfully transformed the company's marketing strategy to a customer-focused messaging framework. Additionally, Geoff holds the same title at Endeavor, of which MainConcept is a part. Geoff's previous roles include Staff Manager for Global Product Marketing at Qualcomm, leading product marketing for Snapdragon mobile platforms, and various marketing positions at companies such as Intuit and McDonald's Corp. Educational credentials include a Bachelor of Business Administration from the University of Wisconsin-Madison and an MBA in International Management from Thunderbird School of Global Management. Geoff is also a member of the IABM Council - Americas since August 2022.