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Kristin Crofford is an accomplished professional in the fields of merchandising and digital marketing, currently serving as an Onsite Merchandising Specialist at Crocs and a Digital Marketing Manager at Magnolia Creative Co. Since January 2020, Kristin has been the Founder and CEO of by kristin, overseeing creative content execution, blog research, and brand partnerships. Previous experience includes roles as an Associate Account Executive and Sales Assistant at Centric Brands, an Assistant Buyer at Tommy Hilfiger, and various merchandising positions at companies such as Tory Burch and rag & bone. Kristin has also worked as an Event Assistant for high-profile premiere showings and holds a Bachelor of Business Administration in Marketing from Baylor University.