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Natalie Cricenti is a seasoned marketing professional specializing in demand generation and account-based marketing. Currently serving as a Senior Marketing Manager at Magnit since August 2022, Natalie previously held the position of Demand Generation Marketing Manager at 6 River Systems, which was acquired by Shopify in 2019. Earlier experience includes roles at Acceleration Partners, where Natalie worked as a Senior Associate and Associate in Affiliate Marketing for notable clients such as Airbnb and Uber. Additionally, Natalie gained foundational experience as an Account Coordinator at March Communications and as a Public Relations Intern at SHIFT Communications, focusing on B2B technology clients. Natalie holds a Bachelor of Science in Communication with a concentration in Public Relations from Boston University.