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Jurgen Swaans has a diverse work experience in the digital sales and loyalty solutions industry. Jurgen started their career in 1999 as the CEO of Magneds, where they worked with clients such as FrieslandCampina, Heineken, Coca-Cola, and Mondelez, among others. At Magneds, they focused on implementing smart digital sales promotions, cashbacks, and loyalty promotions. In 2009, they founded NeoDay, and since then, they have been involved in its operations as the Founder. Additionally, they owned their own company, webdesQ, from 1999 to 2011, where they served as the Owner.

Jurgen Swaans attended Tilburg University from 1992 to 1998. No specific degree or field of study information is available for this period.