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Mr. Rodrigues holds a degree in business administration from Fundação Getúlio Vargas, and he has a master's degree in finance from University of California – Berkeley. He started his career in the retail and consumer goods department of Deutsche Bank Securities, where he stayed from 1998 and 1999. He worked in the technology, Internet and telecommunications segments of Westsphere Equity Investors from 1999 and 2000. He joined the Company in 2000, at which time he was responsible for the e-commerce department. In 2002 Mr. Rodrigues became the Head of the Marketing Department. In 2005, he was elected statutory Commercial Executive Officer, and in 2010, he was elected Executive Officer for Sales and Marketing. In 2015 he became the President of the Company.