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Yeojin (Sevia) L. is a seasoned performance marketer with a proven track record in user acquisition and campaign optimization, currently working at 매드업 (MADUP) since August 2022. In this role, responsibilities include managing advertising across various platforms such as Google Ads, Meta, and Kakao Moment, while utilizing tools like Appsflyer, Amplitude, and Google Analytics for performance tracking. Prior experience includes serving as an Account Executive at emnet.inc, where campaign optimization for beauty and luxury fashion brands was a focus, alongside a freelance role as a translator for K-POP content and an assistant editor position at NAVER WEBTOON CORP specializing in Indonesian SNS content. Yeojin holds a Bachelor’s degree in Malay-Indonesian Language and Cultural Content from Hankuk University of Foreign Studies and additional educational experience at the University of Indonesia.