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Layne Kennedy has held various roles in the digital marketing industry since 2006. In 2006, they were an Account Manager at Findology Interactive Media. In 2007, they were a Strategic Account Manager for Business.com, Inc in Santa Monica, CA. From 2009 to 2011, they were the VP of Sales and Marketing at Encore Ads, LLC. From 2011 to 2019, they were the Senior Director of Media Partnerships at GlobalWide Media. Most recently, they have been the Senior Director of Client Partnerships at Madrivo since 2019.

Layne Kennedy attended Loyola Marymount University and earned a degree in Communication Studies with a focus on Marketing.