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Mat Urrutia serves as the Vice President of Sales at CS Group, where leadership includes managing a team of Divisional Sales Managers and overseeing national sales of Cool Attitudes Craft Cocktail Mixers and Juices through PepsiCo's distribution network. Simultaneously holding the position of Vice President of Sales at Madrinas Coffee since July 2017, Urrutia has secured distribution in major chains and developed successful consumer programs. Prior experience includes roles at Pabst Brewing Company as Director of National Accounts and at Danone Waters of America, where significant growth and innovative marketing strategies were achieved. Urrutia also contributed to Sand Dollar Distributors Inc. and Peerless Importers in various sales management capacities. Urrutia holds a Bachelor’s degree in Business and English Literature from Florida State University.