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Alicia Hansen is a seasoned digital marketing professional with extensive experience across various sectors. Currently serving as the Digital Marketing Manager for Madi Lane Bridal since March 2024, Alicia leads global digital marketing initiatives across multiple bridal brands. Prior to this role, Alicia held the position of Head of Marketing and Customer Success at STEPS Group Australia, where business growth was achieved through innovative marketing campaigns. Previous roles include Brand Marketing Manager at Archend, Director of Digital Marketing Strategist at The Creative Media Co, and Marketing Manager at Changing Habits. Alicia's career began as a Research Officer and Office Manager before transitioning to entrepreneurial work as the Founder and Director of Gloww Beauty. Educationally, Alicia holds a Bachelor of Business in Marketing and Advertising from the University of Technology Sydney.