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Simon de Smet is the CEO of Made design & innovation since October 2006. Simon focuses on combining human behavior insights with technological opportunities to create solutions that benefit businesses and end-users. In addition, Simon is involved in strategy and product offering at Sfinx inside, a Belgian startup specializing in the smart lock industry. Simon has also worked at Philips Consumer Lifestyle and Amcor PET Packaging in the past. Simon holds a Master's degree in Product Development from the University of Antwerp.