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Jake Sillavan is currently the Senior Director of Destination Strategy at Madden Media, with previous experience as the Director of Destination Strategy at Visit Frisco. Before that, Jake was the Online Manager at Fort Worth Convention & Visitors Bureau, Marketing & Concert Analytics Manager at Billy Bob's Texas, and Promotions Director at iHeartMedia. Jake holds a Bachelor of Arts in Communications with a concentration in Public Relations from The University of Texas at San Antonio.