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Maxime Demeure co-founded Madbox in 2015 and held the role of Co-Founder & COO until February 2022. Maxime then became the Co-Founder & CEO of the company. In 2020, they also took on the role of Angel investor & Advisor for an unknown company.

Maxime DEMEURE attended Université Paris Dauphine - PSL from 2012 to 2016, where they studied Business Administration and Management. In 2013 to 2014, they also attended École des sciences de la gestion (ESG UQAM) where they earned a Baccalauréat Administration et Affaires - Canada.