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Lisa Chesser is a seasoned Senior Copywriter currently employed at MAD since March 2022, bringing extensive experience in content creation, editing, and digital marketing from various roles. A freelance writer since January 2001, Lisa focuses on crafting engaging stories that foster brand loyalty and effectively incorporate SEO strategies. Previously, Lisa held the position of Sr. Marketing Copywriter at Creative Propulsion Labs, collaborating with a team on digital marketing projects. Lisa's background includes teaching Language Arts at Archimedean Middle Conservatory, where innovative methods and technology were used to enhance student learning, and working as a Web Content Writer for Open Colleges, generating ideas for articles and web content. Lisa began a career in publications as a Publications Specialist at Florida International University after earning a Bachelor of Arts in English/Journalism from the same institution in 1994.