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Michael Tobin, MBA, CSPO is an experienced professional who has worked in various executive roles in the retail industry, particularly at companies like Macy's and Bealls, Inc. with a strong focus on eCommerce, digital transformation, and customer-centric strategies. Michael is currently the Director of Product Management - Unified Commerce at Macy's, leading a program to modernize POS, clienteling, and digital outreach under a Unified Commerce vision. Throughout their career, Michael has shown expertise in driving omni-channel strategies, eCommerce growth, and innovative solutions in the retail sector.